Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zero Dawn Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used another travel app for years but have been feeling a bit constricted with its limited functionality. After some searching around I stumbled upon Skratch and I am SO glad I did!!! This app is beautiful and so easy to use. I love being able to tag cities and attractions and to organize my trips into a timeline. I also requested an add for some attractions and their team already got back to me and added!!!! The upgrade to premium was well worth it and I’m so delighted by this app! I’ve been recommending it to all my friends haha. In the future I would love a way to modify the “trips” timeline feature to add moves to the timeline- I would also love to be able to have a single trip feature multiple countries! Both of those are small things, and I just love this timeline feature and the memory add features and I essentially love it all!
I have been using this app to motivate myself to branch out and see more cities etc when I have the chance. Being able to mark specific regions and cities is very useful, and when a city isn’t on the map the developers are quick to add it once it’s been requested. I have occasionally had an issue where the app will glitch and mark me as currently being in a country that I’m not in. Unsure if that’s an issue with the app or my phone’s GPS etc though. Also, there’s a bit of a visual issue on the “share” maps with places marked as disputed territories— they don’t show up and it makes it seem like you haven’t been there. It’s really noticeable when you’ve been to all the surrounding areas. I understand there might be some sensitive political issues, but perhaps a toggle for “show disputed territories” would be good?
I’m obsessed with Skratch. I specifically downloaded it because not only you can mark the countries you’ve been to (which is typically what these apps do), but you can check states, regions, and cities! All the specifics you could imagine. And as a frequent traveler and lover, this is something one appreciates because having visited France (when you only went to Paris) is not the same thing, hahaha :) PLUS, I couldn’t find two cities that I’ve been on the map, I wrote an email, and they added them! I love when apps are in continuous improvement, and they show it! Best customer service ever :) plus, Ryan wrote a nice email notifying me that they added these cities for me!!
Skratch lets you plan, track and share your travel life with personalized maps. Get started today on the top scratch map and travel inspiration app tr...
| Name | Price | Type |
|---|---|---|
| Map Themes | $4.99 | One-time |
| Power Ups Bundle (Promo) | $9.99 | One-time |
| Cities & Regions | $9.99 | One-time |
| Power Ups Bundle | $11.99 | One-time |