Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alaska Airlines, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Trying to view boarding pass or check in a is a bit confusing and difficult.
I am a dedicated Alaska Air patron. If you want to know how wonderful AA is just book a flight on any other airline. The other lines are disorganized, poor on-?time arrival and departure times, unfriendly personnel - on phone and at airport, etc My one complaint is the stupid $15 charge to work with an agent.
I’ve flown Alaska Airlines exclusively for over forty years. I was always a believer that it was the best airline ever! That has not been true for the last four years, I realize that we went through the pandemic and all that but that has nothing to do with your service from the website to the actual flights. I don’t know what has changed, whether it’s corporate or what but this airline is a disaster compared to what it used to be! The website is pretty much useless, I fly with my dog between Anchorage and Phoenix at least twice a year. You want to charge me $15 for calling to get help arranging a flight yet even with help it takes an hour to set up and confirm my seat as well as my dogs kennel on the same flight. Several years ago I had to open a new frequent flier account because my original account was not showing. My last flight the lady that was helping me found it. She added the two together. I arranged a flight from Phx to Anc and had to change my reservation because of a bereavement. I was assured my miles would be refunded, they weren’t and aren’t. I called and my account number was changed, I can’t even login now! I’ve tried to be patient but my patience is wearing thin. You are about to lose a very loyal customer that’s used your services for over forty years.
Alaska Airlines has partnered with Infiniteach to create Fly for All, an app for families who fly. Designed for first-time flyers, kids traveling alo...