Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Izyplay Game Studio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Saw this game on Facebook, clicked on the ad to download this and it’s a completely different game. So the ad was a scam. I don’t trust developers who don’t have enough faith in their own work to not only not advertise the game they are peddling, but need to use a completely different game to promote theirs. Also this game is terribly boring.
Duo Valley is a puzzle game which the player must dodge obstacles to progress through the 60 stages. It proposal is a mix between challenging puzzles...