Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NCAA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the ease of use and the updates!
The app provides a lot of information in advance, like scheduling and brackets. There improvements to be made. The app allows you to follow your chosen weight classes. It would be more helpful if it allowed you to follow your school team. Providing real time information in app rather than linking to Twitter would be more helpful. Showing the upcoming mat numbers by team like on Track Wrestling. Another improvement would be displaying the scoreboard of the mat of your choice. No matter where you sit in the stadium, there is alway at least one mat scoreboard that you can’t see.
The NCAA DI Wrestling Championship application is your home for this year’s championship event! Whether you’re on site or following along from home, t...