Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trent Guillory · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My girlfriend and I love posting our experiences and reflecting back on them since our first date together. This app has been great for our relationship. Each time we share, the other gets a notification and we always get excited to see what each other posts. It’s a great platform for journaling our time together and makes it convenient to look back at our entries. I haven’t purchased ‘Plus’ yet but I’m sure I will. One suggestion I might have is to time/date stamp the top of each entry. Sometimes our responses are not immediate and it would be nice to keep a timeline of our posts. Thank you for a great app.
My girlfriend and I have had a great time keeping track of our memories with this app. We forget things so quickly, especially as the relationship has begun to take off and we are spending more time together. It’s been nice to recap some of our first visits with each other before we decided on a dating relationship. The photo display in the app is a little clunky. We wish you could choose which photo to be the cover photo for a particular memory. And also to be able to choose which part of the photo is featured, as the app kind of zooms in way too far on the photo. Then when you actually open up the photos section in the memory/ journal entry, there’s no way to organize them or title them to your liking. Would be a nice feature to add! Besides that, we’ve had a great time with the app. Hopefully, Twig will continue to improve their UI experience.
Reading the developer’s story almost perfectly parallels my wife and mine. We had a similar idea on a short getaway trip and thought about creating an app. Luckily I started searching for such an app and came across Twig. It’s been so great for us sharing intimate thoughts and feelings that we wouldn’t put out there otherwise. My favorite part of social media is the memories that pop up from years past- the downside is I have to post these for the world to see just so I can see the memory of it in the future. This app solves that downside as it’s private between my wife and I. I love it. I tell lots of people about it and I hope it’s around forever!
Twig - The shared journal for couples. Social media is too public and scrapbooking is too hard - share your memories with your partner in one place,...
| Name | Price | Type |
|---|---|---|
| Twig Plus 1 Month | $2.99 | Monthly |
| Twig Plus 1 Year | $23.99 | Yearly |
| Twig Plus Lifetime | $34.99 | One-time |