Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aviametrix, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased this app 3 days ago and to find out its database is way too old. I.e.: VOR GRR no longer exists, the new one is VIO and this, again, was changed several years ago.
True North not Magnetic North was a screen that came up the first time I opened the app. I wanted this as a training aid but if it doesn’t work the same (true vs magnetic) how do you know you’re doing it right as you won’t end up where you are expecting. We all have ForeFlight or equivalent on our phones so nobody’s getting lost.
Navigation as it used to be! Simulate a VHF Omni Receiver with modern GPS on your phone or Apple Watch! Classic OBS-CDI display or HSI (Horizonta...