Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Spire Services Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It seems like they changed the app to be a portal for employees. No longer for customers. And their online website through safari on mobile is not enough.
I’ve always been able to use Spire App to pay my gas bill. Now it’s telling me my email is incorrect/won’t accept it and/or incorrect domain. Now what am I supposed to do? Pls respond. I’d like to pay my bill. Will you replace or create a new Bill Pay App for Customers’ use?
Really? I’m supposed to know whether the VMware domain is system or .biz? Really? Bad enough the app is website redirect, but it’s unacceptable/ridiculous to ask a user to select that. The either selection fails to login. Come on. Absurd implementation. Why even have an app. Just make us call always.
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