Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MobilityWare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of my favorite games. Ads are 5 seconds unless you decide to continue watching. I always know within 5 seconds if I'm interested in a game advertisement. I agree on the scoring issue...bonus for not shuffling or winning a game that is won less often. I like the daily goals and daily challenge too. This is a second review: I’ve now been playing this game for quite awhile and still enjoy it. Most ads are still quite reasonable in length. I must have a backward brain because I find I do best with the games won under 20 % of the time and not as well with the games won 80% of the time. I find them all winnable which I like. I hate to shuffle but realize my score is higher if I shuffle instead of undoing and starting over. I find shuffling less fun. I prefer the old game before update. I like to play on my iPad but my iPad is older and the large ads freeze my game. I put it on my phone but prefer a larger size so I’ll probably not play as often until I replace my iPad.
I’ve been playing this game for quite a while now. It’s a simple, fun distraction. Games are quick, and it’s easy to put down, but in a good way. I find that ad an adult a lot of games require 10+ minutes to play a single game, or they want to show you full 30 second ads between each game even when games are only a couple of minutes. I’m an adult with kids, I don’t have time for that. This is the perfect game for people like me that just want a quick distraction and then to get on with their lives. Ads are quickly skippable, a feature which I’m sure costs the developer money, but balances well with the time spent on a single game. Other mobile developers should take notes from this game. Well done, and keep it up!
I've had a lot of fun playing this game. The ads are reasonable and fairly quick to be able to skip. The app seems to respect your volume setting in the ads, which is nice to not get startled by a loud ad after otherwise silent play. One nice thing would be some changes to scoring as far as leveling up. It's nice to see "perfect win" and whatnot, but I feel like it should give some kind of bonus points for doing so. Same for winning deals that have a very low historic win rate. Some kind of multiplier would be nice. "I just won a deal that's only been won 16% of the time, without shuffling... Good job me, but it's still worth the same points as winning a 96% win rate deal with a shuffle." All in all, great game, I'd love to have an ad free version or daily challenges like has come out for some of the other Mobilityware games.
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