Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗My State · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So for the pros: AIf you want simple exercises for specific moods, they have A. Be Present B. Wake up C. Feel Alert D. Recover Quickly E. Feel Calm and F. Fall asleep and that’s it, nice and simple, other apps could be overwhelming so if you want simple this is it B. Great for beginners, it doesn’t over complicate things or gives you too many options, good if you’re just getting into it C. With how short the exercises are, makes it easy to start incorporating breath work into daily life And that’s about it, it’s NOT A BAD app, but I’ll get to the cons Cons: A. Even if you do get overwhelmed with variety there are other CHEAPER apps that offer these breathing and more. I’d say this is an app that’s worth maybe 15$ for what you get. B. Could never get the sound to work C. I don’t think it ever adjusted the breath for me, I even did the test again and it was a bit better and it was all still the same D. Exercises seemed TOO short, if they could add a customization to make exercises longer that’d probably be a good addition. Overall it’s not a horrible app, it’s probably a small hardworking team, but the price compared to competitors and the features available make it a no for me as a more experienced breath work user. It seems like it was made for beginners or those who get overwhelmed with choices. It’s not bad but also not worth 30+$
Pls add 1. A place in the app for feature requests, 2. A longer option where you can adjust the length of the exercise (eg for days where I want to do a 10-20 min meditation), 3. Make the transition sounds a bit more obvious, sometimes have to look at the app to double check if it’s transitioned to exhale or something Otherwise, been my most used meditation app because of how short the exercises are and how simple, no extra words and distractions like quotes etc. simple, aesthetic, quick and effective
Used this for a year now. And tried many others. Always return back to this one. Because it’s simple, elegant and grows with you. There are fancier ones out there with lots of “moods” and ways to personalize...I found them all too distracting and requiring too much of my input and attention. In the end, it’s all about training attention, so why add more distractions? It sets a baseline with an initial breath capacity test and then it just works. 4 simple, core “states”. Answer two questions after each session and it will grow, stay the same, or regress accordingly. I use it as a “bridge” to both my morning meditation (Be Present) and for falling asleep (Fall Asleep). I suffered through a horrendous case of Covid in March which almost took me out for good. I wholeheartedly believe that this app, because I’d been using it pre-Covid, and had a very fit lung capacity, helped me survive when 3/4 of both my lungs were pulped by that ferocious virus. I’m back to full capacity after months of recuperating and using this app daily to force O2 and fresh blood into/around growing lung tissue. I have recommended this to other Covid survivors. And just sent it to a friend who suffers from anxiety to use as a bridge to a calmer “state”... (*Only gripe is that the developers short-change themselves by not providing an easy way to share the app with others from WITHIN the app.)
Accomplish More. Stress Less. Intuitive breathing exercises to shift your state in record time. State creates custom exercises based on your stress...
| Name | Price | Type |
|---|---|---|
| Premium Protocols (Monthly) | $3.99 | Monthly |
| Premium Protocols (Annual) | $34.99 | Yearly |