Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ALLETE, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You open the app, click my account and it launches a safari browser within the app to the MNP login page. It does seem to be more mobile user friendly but this isn’t really an app, more of a shortcut to a user friendly webpage. It may keep you signed in which is another benefit? Nothing superb but nothing terrible about the ‘app’
For all intents and purposes, this isn’t a native app but a website in an app wrapper, which is never a good recipe for an app. The app gets 1 star for existing, and a second star for retrieving information from my MNPower account, but there are so many usability issues that I can’t give it any additional stars.
Not working like it use to. Don’t like this update. Use to work great- now not giving any information until reported outage, and then later doesn’t give any information even once reported. Very glitchy. Bring back the old app.
The Minnesota Power app offers users a quick, easy way to check on the status of power outages in their area, learn when their power will be restored...