Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mid-Continent Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was wondering if Mid Continent had an app, and I was happy to see they did! Ignore the 3 star average, this runs great, just like the Online website! Awesome!
The old app was virtually unusable. The search gave you different and incomplete results compared to the website and it was horribly difficult to navigate. The new update (Fall 2023) makes it so easy to use, search works great, you can click on links within listings to get other books by the same author, loans/holds are easier to see and manage. So pleased with this update.
I’m thrilled to see the desperately needed update to this mobile app! It’s soo much easier to navigate, to view the status of checked out items, holds, due dates, and book lists. Searching the catalog is exactly what we’ve needed for years. I deleted the old app because I got soo frustrated with glitches. Thank you to the tech team and staff for investing in a better app for patrons!
Use the MCPL app to browse our catalog, place holds, manage your account, and more! Features: o Easily search our collection for physical and digital...