Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Vegan Society · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has been updated and now works. It is a good resource for going vegan, the only recommendation I would give is to make the recipes simpler. More than ~5 ingredients in a recipe as a newbie can be incredibly stressful sometimes. 🌱
Don’t tell it you care about animals because you will be bombarded with animal abuse facts. What a way to start your day. And it’s not like we don’t already know these things. Second the starter recipes are anything but. Why don’t they start with stuff most people have on hand? Nor do they explain what the stuff is or how to get it. Furthermore most people don’t have the money to completely revamp their cupboard all at once. Very disappointed and discouraged. Deleted the app.
I’m trying to change my diet to a plant-based one. This app can be more user friendly. - it needs a landscape mode for the iPad I’ll update my review once I’ve played with it a few days.
Going vegan has never been easier than with VeGuide by The Vegan Society. The Vegan Society is the first vegan charity in the world and for over 70...