Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mario Tricoci Hair Salons & Day Spas, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is getting better, but some things are missing… 1) support adding gift cards 2) there is a section called FAQ - but none about the services/salon, only about the privacy policy. 3) need a way to message the salon or an employee directly.
This app is contains a lot of bugs, making it difficult to make appointments on there easily. First off, they have three options Quick Book, Book Now, & Group Booking. - The Quick Book only works if you have had an appointment in the last three months. That’s not efficient since colorings are on avg every 3-4 months, and hair cuts even less often for some of us. - Book Now doesn’t let you specify the date. - Group bookings doesn’t let you choose different timeslots for other guests who have multiple services. The only way I was able to get a regular appointment was by choosing group booking and then decreasing the amount of people to one. When you do finally get to the calendar to choose a date, the option to go to the next month is disabled. You have to click on a different a day you don’t want, and then sometimes the next month button will finally enable. When booking online I was able to choose a person before the calendar showed up, but then if that person was unavailable, then there were no dates in the calendar. The calendar should show up before the list of available technicians.
Would you please update your app to allow account holders to delete depleted gift cards and used bonus gift cards? I have several gift cards with a zero balance. I want to clean them up so that only cards with a balance on them are showing on my screen. There is no feature to do that. Please also provide a security feature that asks if you’re sure you want to delete so that cards with a balance aren’t accidentally deleted. Thank you.
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