Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ross Harrison · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the varying formats, and countdown timer, but the app is a little weak in substance. It would be nice to have some kind of feedback after inputting an answer. Did I get it right or wrong? You can input a wrong answer, and there is no indication that you missed the question, it just gives you the next question. At the end, it tells you how many you got right, but not which ones you missed, which really isn’t that helpful for learning. It would also be nice to have some analytics/history to see your progress over time. There is no way to see how many times you’ve practiced, what you’re consistently missing, or if you’re improving. With some small additional features this would be a really solid app. I think an indicator for correct vs incorrect is an absolute most for this to be a useful app though. With that feature alone my rating would go up to maybe 3 or 4 stars.
I'm a teacher in a primary school, and I created KS2 Times Tables to help me with a problem: our students enjoy their times tables tests, and get very...