Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pierre Boudoin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the idea but the app freezes so much! I can only get a few names in before it freezes and I can’t do anything else.
After spending a good amount of time selecting and rejecting names, the app crashed. When I reopened it, there was a list of names, probably around the same length as what I would have selected. However, none of them were “my” names. Waste of time:(
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| Name | Price | Type |
|---|---|---|
| Remove ads | $0.99 | One-time |