Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pierre Boudoin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One phone said it was linked and the other (newer) phone did not. I held them side-by-side, in my house, with bth on the same Wi-Fi. Tried it with Bluetooth on and off. Update: For some reason, the phones finally linked after I uninstalled and reinstalled the app. In free mode, the app works only briefly. After I purchased it, the app now works reliably. The iPhone microphone is quite sensitive, but it picks up higher frequencies better than lower ones.
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