Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coco Play · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For the most part, this app is pretty fun. It runs smoothly and doesn't crash, dressing up the characters, putting on their makeup, and taking their photos is fun, and then making them fall in love is always cute. However, I do have a complaint: almost all of the outfits and makeup options are locked. If I'm playing as a girl, the only things I can wear are dresses, and if I'm playing as a boy, I have to wear the default pants he came in, since you can't even unlock the pants without the full version. Ummm... seriously? And then all the fun makeup items, like lipstick and eyebrow pencil, either require the full version to be used or they have to be unlocked by an ad. One time, I couldn't even finish a date because one of the requirements was to go to the hair salon, which was locked, too! So yeah... it was fun at first but it soon got very frustrating when I found out that most of the stuff was locked. You realize that people aren't just going to waste $10 of their money to unlock some clothes and makeup on one silly little app.
At first I loved this game then about 5 minutes later I immediately hated it. There is add after add and I feel like every time I go to do something another add pops up. Another I dislike about this game is it tells me to do something like for instance it told me this guy had to wear black pants but the pants were locked and I couldn’t it also said something about skipping the makeover so I go to do it and it’s like oh pay for everything and that’s the only way you can do it. I also hate how to told me to I had to give this lady a hair makeover but the hair place is locked so you can’t do it and apparently if you don’t do one little thing you can’t do the whole date. One thing I do like about this app is when you get presents something’s are for the Cupid which is really cute. I just hope that in the future the creators will get rid of some of the adds and expect you not do pay for every little thing.
I honestly really like this game- I don’t get what a person meant by the dresses and skirts being *too* short. They are finger tip length or longer (the ones I see at least) and it shows multiple kinds of relationships, straight, lgbt, and different races! Goodness, finding dress up apps as a spare time, that have different races seems to be one in a million! Tho it would be nice to see if girls could work out like boys- I like that both girls and boys can dance annnd that’s all I can think of on the top of my head. I get the ads- you need to make money somehow and I love how it gets more challenging as you progress!
~~> Smack! That’s the sound of tons of new couples experiencing their first kiss - thanks to you, you suave little Cupid, you. ~~> Now’s your chance...
| Name | Price | Type |
|---|---|---|
| No Ads | $0.99 | One-time |
| Love potion | $3.99 | One-time |
| Kissing Practice | $4.99 | One-time |
| Hair Salon | $4.99 | One-time |
| Dress Up Pack: Get All Outfits | $5.99 | One-time |
| Cupid Boss Pack: Skip Tasks | $5.99 | One-time |
| Angelic Pack: Spa | $6.99 | One-time |
| Bonus Love Pack | $7.99 | One-time |
| Cupid Pro Pack - Full Game | $9.99 | One-time |