Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ruthie Grace Boutique · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I newly discovered this boutique and was ecstatic to find out they came out with an app! Who doesn’t love shopping at their fingertips. I gave it 4 stars because the app needs to have some more QA done. The user should not have to rescroll all the way back down to the spot they were at before they clicked on an item to view it. It’s such a pain to like an item, view it, click back to go back to the clothing category only to have to scroll all the way back down to where they were. Also the view all for tops on the initial home view does not link. It hasn’t since day 1 of launch. Please fix these and your app would rock my socks off!
Amazing quality of clothes, great selection, and the sweetest crew of women running the show. So happy I found this boutique, I love their mission and the clothes I’ve purchased from them before. Plus you don’t want to miss out on the sales and exclusive offers. Their website is beautiful but the app is much easier to use for those with accounts/repeat customers. Love that it sends notifications as well! Thank you, RG:)
I love shopping for clothes and I love when they have a good app. This one is so nice and easy to use, and I’ve already made two orders because the stuff is so cute!
Ruthie Grace is an online women's clothing boutique specializing in expertly styled fashion, top of the line customer service, and spunky personality....