Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Usman Musaddiq · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this game, but like you know the other girl dolls when I push the button for the add but it won’t come up so please please fix it!!!
It’s so cool because it’s like why are you even doing this? It’s because a gate to do their hair that is very fine be you get to pick their outfit and see it’s just a cool game. I love this game so much that I might just like keep it on my iPad forever.
Ok, so my little sister loves this game so we were playing it together this morning and then there was a add. And in the add it said the s word. I told my little sister to turn of the sound but she didn’t and I had to force her to. My little sister is 4! She isn’t aloud to hear this stuff. And there are tons of little kids out there and that’s really inappropriate. But overall its good. It’s fun and a good dress up game. But maybe have a add check to check through the adds to make sure that the adds are appropriate. Thanks for your time
Have you seen the cutest dolls in town? Ohh...so sweet. Guess what? Now you can make them even prettier. Give these cute dolls the most amazing hair...