Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Major Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No Apple wallet support
Easy claims submitting process. The user experience is top!
Application is great, easy to use. But it’s way to slow to show data. Takes like 30sec for the dashboard to load... and that’s when it does work. Often it just keeps saying « oops ».
● Submit health claims from your phone and stay on top of your benefits ● See remaining balances for procedures, take photos of receipts to submit cla...