Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carl Henningsson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app in hopes that since the last HORRIBLE reviews from 2-5yrs ago had been fixed… and the app literally doesn’t work. I open it and it just a blank screen. I’ve tried force closing and reopening it, I’ve tried restarting my phone… nothing. And I can’t switch from Celsius to Fahrenheit for the widget which is the whole reason I paid for and downloaded this app.
Love the design, but this app is wildly inaccurate with the temperature where I live (in the Midwest). I understand weather predictions are not an exact science, but the app is literally 7 degrees or more off with just the current temperature.
I debated on buying this for like two weeks because I just wanted it for a widget to match my home screen theme. And I have to admit it definitely gives what I PAID for but I’m disappointed for 3 reasons: 1. I was hoping to customize the font color on the widget more than is allow… I really wanted hot pink on a white background… the only colors available are earth tones. 2. I was also hoping for a medium sized widget with the weekly weather. Currently there is only one widget option. 3. I tried to contact support to see if any of these update would be available before I rated (using the address in the app) and my Gmail returned the email saying the address is not available?
FEATURED BY APPLE AS A "MINIMALIST'S MUST-HAVE" WEATHER APP! Get your daily and hourly weather forecast in a minimalistic and beautifully designed wa...