Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗21st Century Pizza · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the food, not super digging the app. It works most of the time, I’m able to order food easily, I’m not able to log in. I’ve tried changing my password multiple times, only to have to app tell me my password is incorrect. This poses a minor issue as I’m unable to use the rewards I’ve been issued. Irritating, but a minor bug that needs to be fixed. Otherwise, not completely useless ☺️ Bug fix = 5 stars.
Order your favorite product online with the touch of your fingers. Log in to save your favorite locations and check the status of your rewards. For m...