Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Birds on a Wire - Moms, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the BOAW podcast and thought i’d check out the app—absolutely love the weekly prayer and being able to access the Six Truths of Motherhood! Can’t wait to get started!
This is a must have for mom’s in all stages of raising kids. Karen is such an encouraging speaker and I love listening to her tips and tricks and real life stories. Her wisdom is much appreciated, and I feel like she gives mom’s the extra tools they need to survive motherhood with grace. I love the podcast and I have re-listened to her series on the app.
Such great encouragement and practical tips to THRIVING in parenthood. A friend posted about this so I downloaded it and I’m so glad I did ❤️
Created with the BOAW Moms community in mind, the Birds on a Wire Moms app allows you to easily access practical, biblical wisdom for parenting wherev...