Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clonard Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very slow and takes 2-3 attempts to sign in. It’s not very user friendly and feels very clunky. It would also be great to have Face ID as well. Logging in with a pin is very outdated. The app needs to rebuilt with the more modern features it’s competitors have. This is the only thing that stops me using CU as my main bank.
Please introduce Touch ID, get rid of the three mandatory address fields, 2 maximum will be enough, even 1 will do. There’s also no way of paying into your account or paying off your loan via the app, I always have to log in to the website. Would be handy if all could be done in the app.
The CCU Credit Union App allows you to manage your Credit Union accounts 'on the go' and in a way that is convenient to you. The App gives you the a...