Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Lasek · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The questions are good (haven’t paid for the full version) but there are instances where I selected the correct answer and it marked it wrong and also where I selected the wrong answer and it marked it correct.
I know for a fact that I chose the right answers but they graded as wrong answers. Also, they would count a question as unanswered even when I guessed it.
Most of the questions are good, but there are a lot of typos and poorly worded questions. It would be good to have the option to scramble the questions so you have more than 3 practice tests.
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