Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Arc of the United States · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was my first convention and I loved the app. It was easy to use and helped with planning my day! It was awesome having the slides at my finger tips. Additionally, I was able to look at the slides for the sessions I was not able to attend.
I thought it worked very well for the 2018 conference in Nashville- great resource. I suggest a feature to turn off messages temporarily or completely
***FOR ATTENDEES ONLY*** The Arc mobile conference application allows you to access The Arc's various annual conferences. Within the underlying event...