Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Beverly Bank & Trust Co., NA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They sent us emails. They kept telling us that they were updating the business banking app, but it still has the same problem that the old app had. When you’re doing a remote deposit, the app still doesn’t bother to use the flash to make light better. I am in a well lit room, but my dark surface is a desk. Between the light and the check is me taking a picture. So that means that every single time I deposit a check, there are my hands and my phone On the picture of the check. Every other bank takes advantage of the fact that the phone has a flash but not Beverly bank.
Great app
Very frustrating that you have to change passwords every 90 days. You inevitably forget it, get locked out, and have to change it again. No other sites require 90 day password changes. Personal banking app doesn’t do this, and allows finger ID for login. Something business banking should offer as well.
i-BusinessBanking Mobile is a service of Beverly Bank & Trust Company. iBusinessBanking Mobile is the perfect tool for businesses that want to keep t...