Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Project Imagine Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a solid app that does what it says on the tin - it will help you save; and when the bonds come back; they provide a good rate of interest - most of the app’s functionality is geared towards helping you save money and budget planning. The flip side of this - as they often repeat, they’re not a bank; and the long term app user experience doesn’t inspire consumer confidence that your money is safe outside of the investment vehicle. (Inside the bonds; they’re governed by a third party that are stable and a good rate of return over a one year period) If you’re trying to plan; and stick to a budget - this is the tool for you; it’s a good app and does deliver upon its promises. If you’re looking for investment or savings opportunities; this is useful. If you’re looking for a new current account - caveat emptor; buyer beware
Really easy to use app, however the notifications for iPhone and watch need some improving. However vs most challenger banks the customer service response is almost instantaneous during the day and the ability to answer all of my niggling questions today upon activation of my card means they score a four from me. Will Update to a 5* once we get Apple Pay. However unlike the likes of loot you actually get bank transfers land within seconds using faster payment in and out to keep up with the likes of Monzo and starling. Also there are no fees and no fees required for the card which in my opinion is a downfall of Revolut. Welcome to the field dozens!
The USP of this app at the moment is the high incentive to save regularly via 5% trust bonds. I’ve made a successful bond bid which went smoothly and will look to do so when I’ve build up another £100 to save. Glad the IFTTT integration is live as well as round ups to save the spare change. Haven’t had a full month cycle using dozens spend and track yet but approx’ 2 weeks so far: safe to say it’s early days where you’ll be very impressed if you’re coming from a legacy bank app but will have to give dozens the benefit of the doubt if you’re coming over from a neobank such as Monzo, Revolut or Starling as they have a couple years headstart. dozens has great potential... a lot rests on how they can iterate fast enough in the next 12 months to not only bring feature parity with the neobanks but also in how they carve out their own narrative and gain a Banking licence.
Dozens is the place for your various financial needs. It keeps you in control of your finances now, while also helping you grow your money and invest...