Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Springer Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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MMM has been my go-to book on my hip and on my bedside table (literally!) for the last 16 years as a lactation professional. I constantly refer to it. I pay for each new edition to help the nursing families I support. For those who are trying to use this resource, please know that this book is written for lactation professionals and therefore has ALWAYS had a cost associated with it (which we so often never pass on to you.) Dr. Hale’s work is invaluable and is worth what we pay for each new edition. I happily paid my $59 to have this resource as a digital app at my fingertips.
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