Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Publicis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Incredibly slow - makes it unusable. If the app performance was better I’d use this daily.
Keep up the amazing work Publicis Groupe. Love everything about this paltform!
So proud to download this!
AI-powered platform connecting over 100,000+ creative minds at Publicis Groupe. Marcel is a personalized AI-powered platform that connects talent at...