Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thirteen/WNET · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The NJPBS website is confusing when you attempt to donate money. I attempted to take advantage of gifts being offered for donations to NJPBS, during the 3/18 presentation of “20 things to do” about Midsomer Murders. I was directed to the website, and made a donation of $300, only to find that the gifts I was looking for were not there! I then called the number on TV screen and asked for gifts as described above, only find out that my $300 was not received! So I donated $300, got registered for the gifts (3), only find out later that I donated twice, according to my MasterCard account! How can this be ? I’m not inclined to use the website again for donations! Joe Valdes Monthly Sustainer at $20/month
I just started to watch NJ and I just love everything about it especially the Music.
Whatever developer labeled this “PBS NJ” doesn’t use an iPad, doesn’t know the app search engine recommended this, and didn’t bother to test it on an Apple device. Forget this app and use “PBS News” instead.
NJ PBS, New Jersey’s public media station, is proud to offer high-quality, inspiring, and commercial-free local programs thanks to the support of peop...