Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Property Partner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Mostly just a web view in-app, complete with cookie notice and website footer. Was hoping for a native experience :( Now broken on iPhone X devices 👌
A lazy wrapper around the website. The website footer, cookie notices and referral banners are all present and correct. And force pressing on a property kicks you straight out to Safari. Yes, this adds Touch/FaceID support, but you already get that from the Safari keychain. This, combined with the ever-worsening terms (no more full dividend payments between funding and completion), slower transactions (e.g. 4 months on the Southampton property), ever increasing fees (a new “up to” 2% fee added onto the property cost), and less frequent valuations makes this a disappointment all round.
I have been with Property Partner since their first few properties, and have both bought and sold on their platform. They are reliable, pay dividends reliably and have a good range of different properties available. Highly recommended - I am very happy they now have an iOS app.
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