Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Association for Professionals in Infection Control and Epidemiology, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Evaluations are frustrating. It keeps saying something is pending when all questions are answered. Even the speaker evaluation is completed.
When they were having some glitches on the first day, I was able to use my app to watch the live presentations. Was extremely thankful for that. I appreciated the little reminders that would pop up throughout the day to keep me on track. Definitely continue to use this platform.
As a first time attendee at this conference, I found the app extremely helpful. Personally, I will bring a tablet next time. A little easier to read than on a phone (old eyes). My suggestion for improvement has to do with the messaging feature. I was not able to find a way to have the option of deleting messages after I read them. That feature would be helpful, especially when messaging with colleagues. The ability to see slides and make notes on those slides was very helpful.
*** FOR ATTENDEES ONLY *** The APIC Events mobile application allows you to search through the presentations from the APIC annual conference and acc...