Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wooden Toys · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Patently absurd. You have to actually keep the game open so the timers countdown. If you have a 15 min timer then go do something else for 1hr and come back, you’ll still have to wait 15 mins or pay. Stupid design decision.
Need iPhone X compatibility
Long wait times for crafting that require the game to be open to count down. No thank you.
You survived the plane crash. Now you need to survive on an uninhabited island, full of dangers and secrets. Explore the jungle to discover new locati...