Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Natural Apptitude · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, I would like to say that I think Poogooder is a awesome company working towards a very worthy goal. When people think of societal issues, dog poo isn’t always the first thing to come to mind. However, seeing the effects it can have on community health and the environment, I think that disposing of it properly is a small thing we can do that adds up to a lot of positive outcomes. I’m very appreciative of this app and all of those who work with Poogooder to make it so easy to do the right thing!
Awesome app!
Welcome to Pooper Snooper, a project that seeks to empower people to tackle a messy problem. Dog waste is a significant problem in the UK and across...