Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Lost Project · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I regularly depend on weighted decision matrices to navigate my life. I started thinking about how an app that does this would look like. Lo and behold, The Lost Project has created one already, and it’s perfect. The only thing I can say is in my own matrices, I use a 1–5 scale instead of 1–9 for evaluating options. I suppose it doesn’t make a huge difference, but it could be a nice feature to add.
It helps to structure your thoughts and things to consider to help you weigh pros and cons. Then based on the results you can easily which options are best for you. It’s a much cooler way to write a pros and cons list. It even shows a graph to make seeing it easier.
Many times over the years I’ve used a Weighted Decision Matrix to help me select from multiple choices. Examples include deciding which car to buy and where to go on vacation. This app is perfect for these tasks.
We often have to take decisions. Arbitrium is an app that will help you take the right one in a simple and rational way. Establish the criteria you n...
| Name | Price | Type |
|---|---|---|
| PRO Mode | $0.99 | One-time |