Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matteo Ciannavei · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But the ads…I almost paid the $0.99 just to turn them off long enough so I could get through a decision scenario but instead gave up. In the end I wasn’t even sure what it was able to do, but gave the developer the benefit of the doubt with a 4.0 rating. Update: Upgraded to the premium account and now use the app without the annoying interruptions - certainly worth the $0.99. Looking forward to future upgrades as well. Also worth noting the developer reached out to me which doesn’t happen every day with a $0.99 app. Thanks for the app.
You can have the best app on here and eventually people will avoid it and look for another app if they keep getting interfered with what they are working on by a full screen Ad every 20 seconds to 50seconds with a wait timer. This really is a great knock out app but it’s hard to get anything done on it with a ad you have to wait for popping up every minute or less. People don’t like being stopped all the times. Other developers mess up with a expensive monthly subscription on something people don’t use much.
Would be nice to have an update to allow you to switch the font, especially for the sharing PDF view. Would also prefer small banner ads on the bottom, rather than giant full screen ads.
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