Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fresno Pacific University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of the worse college app I’ve ever used. The previous app wasn’t the best, but you at least could navigate the app and find your assignments, messages, etc. The new app looks like Windows 8 / 10 with way too many tiles that provide useless information.
This app makes everything so much easier and it’s great because I can access everything without having to login repeatedly. It also allows you to rearrange icons according to your need and importance which makes the whole thing even better. Also, the set up is aesthetically pleasing
The official Fresno Pacific University app, your personal portal to your life at FPU.