Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jorge Gonzalez Galvan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m referring to this a lot while I’m reading the SOPM or FOM. I’ve told everyone in my class to get it. Thx
Main reason I got this app is for the MCDU. The description advises it is interactive. All I can find is a picture of the MCDU that shows what each button on the screen does; it does not appear to let you interact within it. As this is the main reason I purchased I’m very disappointed.
This app is a must if you’re learning the erj
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