Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Messicks Farm Equip. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t scroll through the entire menu because when I lift my finger up to reposition it on my phone, it already selected something I didn’t want. It won’t let you go back to the scrolling menu. You have to go back to the beginning and start over. That means when you start scrolling again and run out of cell phone screen it still selects the same thing you left off on the first time it screwed up.
Integrate into your account backend to allow for saving model details (think My Garage type feature). Allow for saving part details to make repeat orders easier.
…apps are a fad/gimic for this sort of thing; suggest to focus on website, and avoid apps, and appkits anyhow. customers are very aware of tracing and tracking by 3rd parties that are not controlled by vendor. i for instance do not want to share equipment purchases on any app with apks that expose personal data. love messicks! great company!
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