Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John P. Hoover · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used this app to identify fish on a recent trip to the Red Sea. It was very easy to use and helped me identify all the fish I photographed. One great thing about this app is the author updates any new finds in the Red Sea and keeps the app updated. I had a book and ebook I also used, but this app was the most up-to-date and the easiest to use. Updates are provided free.
So happy I found this before my trip to the Red Sea! It is so easy to use and everything I hoped it would be!
Updated July 2026. Red Sea Fish ID is an up-to-date guide for coral reef fish of the Red Sea by Richard Field, co-author with Mary Field of ‘Reef Fish...