Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DollarUp, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My wife and I live in this app. It works to keep our lists updated instantly, helping us cover the purchase of our needs in real time. This helps when she thinks of something for the list and I’m getting in line to checkout. BAM! I can get it. Of course, that also works if you’re having a fight and wanna irritate your partner a bit. BAM! They can get it. Then wait about four minutes and BAM! They can get that now. And then BAM…well you get the idea. 😁
My wife and I are building a house, have a young family, and are both working. This app isn't complex or complicated, but we both use it for personal lists for work, tools I need for the house, construction materials, groceries, and many more things. It is really easy to make a list, and to share it or keep it for yourself. It's extremely useful for keeping a family or small company organized across multiple people. The only problem we have is when someone swipes one way, the item is crossed out and check marked in the list, but the other way instantly deletes the item. We have found that it's too easy to accidentally delete something from the list, that is important to confirm to the managing party was taken care of.
As Microsoft has hobbled the once great Wunderlist and produced a replacement with their typical “quality” standards, I had to find a reasonable replacement. We happened upon this app and though it’s a bit half-baked, it works for what we need it for. Technically you can share lists, but only after clicking the link that is texted to you by your partner, acknowledging that you want to open it in the app, having the app open, finding that the shared list is not actually there, then repeating the process to make it actually appear. Yes, I did attempt to report the bug, but the developer is non-responsive. Beyond that, the pay-for a usable color scheme model is certainly creative, if not particularly business savvy. Honestly, with as many people jumping off the Wunderlist ship, you’d think developers like this would get the hint and produce a quality product to try to cull that market share. Not so much.
How do you keep track of your shopping list? Notepad? iMessage history with your family? What if crazy Uncle Jack already picked up all the drinks for...
| Name | Price | Type |
|---|---|---|
| OurList Pro (Monthly) | $0.99 | Monthly |
| Simply Green Theme | $0.99 | One-time |
| Ocean Depths Theme | $1.99 | One-time |
| 40 Credits | $1.99 | One-time |
| Enchanted Forest Theme | $1.99 | One-time |
| OurList Pro (Monthly) | $2.99 | Monthly |
| Retro Theme | $2.99 | One-time |
| Unlimited Lists & Items | $4.99 | One-time |
| OurList Pro (Monthly) | $4.99 | Monthly |
| 150 Credits | $7.99 | One-time |