Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizens Bank and Trust Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Previous version of the app was super simple to use and extremely fast. The September update made it harder to navigate and laggy. It takes much longer to get anything done on this app now.
So the new update is so much harder to understand. I liked it when it was just simple and seeing my transactions and showed me how much I had previously before the transaction. Now it doesn’t show that at all. It also used to show me how much money I was going to receive before my pay day. I absolutely don’t like the new update
Citizens Bank& Trust Co. is excited to bring mobile banking to all our valued customers. Locations in Nebraska include St. Paul, Central City, and Lou...