Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Municipality of Anchorage · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Never been to Anchorage before this and wasn’t a bus rider to begin with. App was easy to purchase tickets. Deeper functionality is still on the muni website, but might as well use Apple Maps to check routes and schedules.
But I think they should make an app that shows what time the busses show up and where they are like a live thing instead of having it online
It’s awesome that I can buy tickets with my phone now, but I wish they would have just integrated that into their old app. It’s incredibly annoying not having a working bus tracker on my phone anymore since 4/5 times the bus I need to take is 10-15 minutes late. It’ll be 5 stars as soon as they put a mobile schedule and bus tracker back into the app. They had it before, so it shouldn’t be that hard.
Never wait in line again when purchasing your pass for People Mover. Your phone is now the ticket machine, and better yet, your phone is the ticket....