Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ExlService Holdings, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s always a toss up as to whether the app will send an OTP or not. I wish it was more reliable.
I used the app to reset password and unlocked my account. It is easy and simple to use.
I’m locked out of my account and can’t log in. I thought no problem, I’ll use the password reset app I loaded on my phone. Well it doesn’t work— no OTP sent to my registered mobile number. Very frustrating, but completely expected since IT for remote laptop users at EXL is a never-ending nightmare!
This app will be used to register mobile number, reset user account password and unlock user account.