Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DeMontfort University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On the latest version of iOS at the time of writing the app no longer lets access the timetable, now DMU put two timetables you have to check to make things worse and both form the same result. Absolutely terrible app, it’s never updated and not very user friendly at all.
The static information at the top and bottom of the screen, plus the explicit consent notice fill all but a narrow band of the screen on my phone. Only 15mm height is available for clicking on the “click to consent and scan” part of the screen. Seems to work otherwise.
The latest update once again scrambled any order attempted by the app’s user and what’s worse it now has a messed up layout of blackboard that you can access through safari (blackboard’s mobile layout is horrible), making looking up staff contacts a literal nightmare! It was the one thing it was good for apart from looking at the time table! It makes using the app only useful for timetable! And stop trying to make library the second icon- students use the app mostly for timetable and blackboard (also why are there two timetable icons???) Please stop making it worse every single time!
MyDMU, the official app for DeMontfort University Students.