Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tenaga Nasional · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For a multibillion company like this, should invest more on how to make the app loads faster. Often need 30 seconds to just view an account detail. Very unpleasant experience using this app.
If another utility company is used as benchmark, TNB would looked into what makes a utility company apps decent. Please add download historical bills as a feature. This is a necessity nowadays. Thanks, i have to remove and add accounts again cause maybe it was added before this feature was there
Good and easy app to use. Just key in the name and IC number, and the app did the rest to pull all the relevant account information. Simply wonderful. No more hassle to find out the account number. No no more need for an actual paper bill. You can find out the status of an account right from the app. And you can pay direct from the app. Futher, the all is snappy with no lag. Clean, simple, beautiful and easy to navigate user interface. Well done TNB. You have my gratitude.
Welcome to the new myTNB app. Track your energy consumption, pay bills at your fingertips and explore exclusive in-app features - it's never been easi...