Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Franklin Borough School District · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not a fan that the app doesn’t remember your username and password for onCourse even though you mark the box to remember you. Also the way the calendar is laid out is annoying that you can see a month grid verses the only way to see it is by day to day list. It’s a good start but still needs some tweeking.
With the Franklin Borough SD mobile app, your school district comes alive with the touch of a button. Easily navigate through current news and events...