Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MWM Partners · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While it does seem to work and there is some useful information in the app, it is little more than a cluttered advertising platform. It shows so many apparently uncurated restaurants, barber shops and the like that it’s hard to find anything really interesting or novel about Houston. As a sponsor of the app, Houston First has it listed on their web page under two different incorrect names. And the link to the Apple store is dead. They really should do better if this is actually the app they are sponsoring. Or they should remove the reference to a dead app.
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