Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luni · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A couple things. This is first of all not a very good app. The “scan” that it does is just a black and white picture that is cropped along the page lines—which in no way looks like you actually scanned a document. Secondly, the app uses nefarious methods to get users to subscribe for $10 a month. $10 A MONTH!!! For an app that a 12-year-old could make. It’s a joke. Not only would $10 for a one time purchase be absolutely ridiculous, but they subscribe you automatically to the monthly billing, and make it purposely confusing as to how you might unsubscribe. This is an perfect example of tech being used unethically to exploit customers. I’m lucky that I’m a 25-year-old with a decent knowledge of how these things work. I can only imagine how many retired folks are being charged $10 a month and have no idea how to unsubscribe. What a pitiful way to earn money. This is the exact kind of thing Apple should be flagging—instead, they put their ad at the top of the search result page when you look for a scanner app. An ad which, by the way, is being paid for using the funds they’re siphoning from unwitting customers. Pathetic.
Can’t scan over 10 pages unless you subscribe. However, when it pops up I’m already is the middle of the document! But when I clicked continue to subscribe, it doesn’t work!!! The “continue” button is broken or something, doesn’t respond! Thought it might just be a glitch and canceled the pop up. Tried again, and after I finished scanning my entire document, I tried saving it, but still can’t! Need to subscribe to pro. I am willing to! Clicked the continue button again! Doesn’t work. Wasted my time and now I have to find another scanner app! So inconvenient and adding unnecessary stress to users.
The scanner seems to work okay, just like any other scanner app really, but there is a screen that pops up when you’re ready to start using the app asking for your credit card, that “will not be charged” if you’re using the free version. You think you have to give the information in order to use the app. You think you can’t move forward and start scanning your docs without the information. They word it in such a way that they make you believe it’s needed as part of the set-up to use the app, the card won’t be charged. But as soon as you enter the credit card information BOOM!! They’ve got you and you’re card gets charged. Then good luck finding out how to contact them to stop the charge. There is no contact information and the only two email addresses you can find, are both “unknown” and “undeliverable.” I had to call the credit card company to dispute the charge and I put an alert on this company, and then canceled my credit card. Beware!!!
Scanner PDF app will maximize your document management efficiency : a mobile scanner for your smartphone, to change paper into PDF, while saving both...
| Name | Price | Type |
|---|---|---|
| Premium (Weekly) | $4.99 | Weekly |
| Scanner Pro (Weekly) | $4.99 | Weekly |
| Premium (Weekly) | $4.99 | Weekly |
| Premium (Weekly) | $6.99 | Weekly |
| Premium (Monthly) | $6.99 | Monthly |
| Premium (Monthly) | $9.99 | Monthly |
| Premium (Monthly) | $9.99 | Monthly |
| Premium (Monthly) | $12.99 | Monthly |
| Premium (Monthly) | $12.99 | Monthly |
| Premium (Monthly) | $14.99 | Monthly |